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About MasterTrade

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TopAbout MasterTrade
The company is strongly committed to providing customers with innovative, effective solutions to their problems. It does this by offering an extensive product range and a superior level of service. MasterTrade is a wholly-owned subsidiary company of Crane Distribution, a division of Fletcher Building.
TopTechnologically Ahead

MasterTrade's fully automated computer network provides an edge over its competitors. There is no other nationwide one-stop wholesaler who can compete with the speed and efficiency of this computer system. By using some of the most sophisticated networking equipment available, MasterTrade staff can respond quickly to the business demands of customers.

TopDistribution Technology

Continually improving the speed of delivery is one of MasterTrade's key operational targets. This is accomplished through the use of the very latest distribution technology. With such a highly efficient computerised system, stock levels are accurately monitored to ensure that customers receive the product they need, without delay.

TopElectronic Data Interchange

MasterTrade is focused on streamlining administration systems and reducing paperwork through the use of EDI. The Company's high-level, in-house data processing skills ensure that successful and flexible systems are provided for customers and suppliers.
MasterTrade has also seen the need to make up-to-date product pricing available to customers for use in their own computer systems. MasterPrice, a software package developed by MasterTrade, and MasterPrice Plus, a highly evolved web-based version of this package with even more tools and features, enables customers to access MasterTrade's product database via the internet to download prices and price changes whenever they are required. In addition the customer may also download their MasterTrade invoices.s.

TopExtensive Product Range

MasterTrade commands a strong purchasing power, having developed an extensive and extremely diverse product range to cope with market demands. With over 100,000 product items and an annual turnover of over $350 million, the Company sources quality products from cost efficient manufacturers worldwide. By forming partnerships with selected suppliers, MasterTrade has developed a reputation for quality and innovation.

TopSales Specialists

MasterTrade's team of sales specialists are based in the nationwide network of branches where they can best provide service to major commercial and heavy industries. The sales specialists all come from an industrial background, giving them the knowledge and practical experience to provide solutions to industrial problems. MasterTrade also has access to a wide range of international products for industrial applications through its exclusive agency lines and products from other New Zealand agents and distributors. This has focused MasterTrade's sales specialists on fulfilling customer requirements through innovative products, technological excellence and service commitment.

TopTotal Supply Solutions

MasterTrade's is now a true one-stop-shop with the total supply solutions it is providing to customers. Many New Zealand companies and utilities are reviewing their procurement systems, aiming to reduce the total cost of ownership and improve supply chain efficiency. Current trends toward outsourcing, reducing the number of suppliers, reducing inventory, just-in-time delivery and lowering transactions costs through e-commerce have brought an increasing number of customers to MasterTrade looking for total supply solutions. With the opportunities realised in the integrated supply market, MasterTrade has set up dedicated resources to service the growing number of customers. As well as being a leading aggregator of electrical, plumbing & safety products, MasterTrade can now boast a true one-stop-shop capability. Here are just a few of the major operations which have already enjoyed the advantages of what MasterTrade can offer:

  • PowerNet – warehousing and inventory control
  • Otago Power – warehousing and inventory control
  • New Zealand Aluminium Smelter - Preferred electrical consumables supply
  • Carter Holt Harvey Pulp & Paper - electrical, industrial & safety consumables supply
  • Pacific Steel - Preferred electrical consumables supply
  • NZ Steel - Preferred Electrical Consumalbes Supply
  • Cadbury - Preferred Safety Consumables Supply
TopQualified & Trained Staff

MasterTrade invests heavily in the training of staff to maintain the level of excellence the Company demands. Staff are kept fully informed about the latest developments, innovations and new product releases and this provides them with the knowledge and experience necessary to assist specifiers, consultants, maintenance engineers and tradespeople. MasterTrade's commitment is in providing effective solutions to all customers' problems with well trained staff committed to the Company's ideals, will continue to maintain the edge in the future.